Finance, Personal

How to Make Money Blogging in Canada in 5 Ways (2022 Guide)

Blogging is one of the lucrative digital marketing ideas because of the multiple earning opportunities it provides.

Depending on your availability, you can blog as a side hustle or replace your 9-5 job with blogging.

Unfortunately, not every blogger knows how to make money out of it. Thousands of blogs have disappeared as a result of not generating a dime.

So if you want to venture into blogging, you need to know your left and right to make the most of your time.

In this article, I will walk you through five simple ways on how to make money blogging in Canada.

Let’s get started!

How to Make Money Blogging in Canada

How to Start a Blog in Canada

In case you don’t have a blog, you need to have one before you think of making money out of it. 

But if you already have a blog, you should jump to the next section to learn how to make money blogging in Canada.

Starting a blog is easier than making money from blogging. This is because there are already established step-by-step processes on how to create a blog.

Let’s go through them below: 

1. Determine Your Niche 

The blogging industry is categorized into different niches or areas. The niches cut across almost all the industries you can think of. This includes:

  • Entertainment
  • Lifestyle
  • Health and Fitness
  • Sport
  • Fashion
  • Nutrition
  • Marketing
  • Finance and Business
  • Technology
  • Education
  • And so on

With different niches to choose from, your best bet is to choose a niche that suits your passion, interest or expertise.

That way, you can easily provide your audience with high-quality content without running out of ideas.

By choosing a niche you have expertise in, you will easily attract public trust and search engines will reward you with higher visibility. In return, you will get high traffic and more earnings.

Note: Some niches are more profitable than others. But when choosing a niche, your passion, interest and expertise should come first. 

2. Chose a Domain Name

A domain name is the address of your blog. It goes like this: blogging.com, realestatehub.com or financecanada.com, jack.com and so on.

However, there are many things you need to consider when choosing a domain name. 

Except if you’re using your name as the domain name, you should make your domain name reflective of your blog purpose. 

For example, the domain name, financecanada.com easily indicates that the blog is about finance in Canada. And realestatehub.com indicates a blog about real estate matters.

By having a reflective domain name, potential users can know from a distance what to expect when they visit your blog.

Other factors you need to consider when choosing a domain name are highlighted below:

  • Make it short
  • Make it memorable
  • It should be unique (not registered elsewhere)

However, your desired domain name may be already registered by someone. Oh yes, there are over 350 million domains registered worldwide.

If your desired domain name is already registered, you have to use a variation of the domain name eg. financecanada.ca instead of financecanada.com.

Alternatively, you should choose a different domain name as suggested by your hosting provider.

3. Choose a Blogging Platform

A blogging platform is what determines the appearance and functionality of your blog. Some of the popular blogging platforms include:

  • WordPress
  • Blogger
  • Wix
  • Shopify
  • Tumblr

However, WordPress is seen as the overall best blogging platform due to its flexibility and thousands of plugins that simplify the entire blogging process. Little wonder the platform hosts over 40% of the world’s blogs.

It’s worth noting that most blogging platforms allow you to build a free blog with them by using a generic domain name. For example:

  • Jack.wordpress.com at WordPress
  • Jack.blospot.com at Blogger
  • Jack.tumblr.com at Tumblr

Bear in mind that using a free blogging platform will not give you the optimal result. It will restrict your traffic, and limit your customization and earning potential.

To make the most of your blogging experience, consider using a paid domain name which is accessible through your hosting provider. 

4. Choose a Hosting Provider 

A hosting provider is a platform that makes your blog accessible to the world wide web. As a result, it’s essential to choose a hosting provider that:

  • Loads pages faster
  • Makes your blog accessible all the time
  • Protects your blog from hackers
  • Provides excellent customer support

If you ask most bloggers which hosting provider meets the above conditions, many will mention Bluehost.

In addition to the above benefits, Bluehost also provides a free domain name in your first year with it. 

With WordPress built-in, free SSL certificate, free custom email, 24/7 customer support, and so many other benefits, it is obvious why Bluehost hosts over 2 million websites in the world.

5. Install Theme and Plugins

Upon signing up with a hosting provider, the next step is to start designing your blog. The process is straightforward but you can request the help of a web developer if you want a professional-looking blog.

The first step of the design process is choosing a theme. You should choose a theme that supports your niche and taste.

After installing and customizing the theme, you can now install relevant plugins that can ease your work.

The beauty of using WordPress is that you have hundreds of free plugins to choose from. However, you must be careful not to install every plugin as that can affect the speed of your blog.

The relevant plugins you want to install include:

  • GenerateBlocks – for writing
  • Jetpack – for backup and protection
  • Yoast SEO – for content and SEO optimization 
  • Easy of Tables – for a table of contents
  • Site Skit by Google – For understanding the performance of your blog under Google Search Console and Google Analytics

To give your blog a professional outlook, you should create the following pages when designing the blog:

  • About us
  • Contact us
  • Disclaimer
  • Privacy policy

Once you’re done with the design, you disclose it to the general public by making it live.

6. Start Writing 

Now that your blog is live, it’s time to start writing content to attract traffic.

Writing is the core part of any successful blog. The quality of the content you produce can determine the success or failure of your blog.

As such, you should be committed to publishing only high-quality content that provides value to your audience. 

It doesn’t matter the frequency. Whether you’re publishing one content per day, or once per week, you will still attract traffic so long you produce quality content.

The blogging industry is already saturated with people that are just after the $ without minding the end user. As such, in virtually every niche, there is low-quality content to beat.

By filling the gap with high-quality content, you will be rewarded with high ranking by search engines and people will find your blog valuable and share it with others.

But what is high-quality content? In addition to offering additional value beyond what’s available on the Internet, a high-quality content is:

  • Unique
  • Readable
  • Grammatically sound
  • Comprehensive
  • Plagiarism-free

Pro Tip: Writing high-quality content is not enough. You should utilize SEO strategies to maximize your blog traffic on Google and other search engines.

How to Make Money Blogging In Canada

It’s time to start enjoying the dividends of your labour. 

The fortunate thing is that there are countless ways to make money blogging in Canada.

However, not all monetization methods provide the same earnings. As such, it’s essential to prioritize those methods with the highest earning potential.

Here we are going to look at the top five major ways you can start making money from your blog from the day you start publishing content.

Let’s go there.

1. Sell Your Services

From the inception, the easiest way to start making money from blogging is by selling your services.

This is because your blog hasn’t generated enough traffic to qualify for Google Ads or other monetization methods.

By showcasing your services on your blog, you will get global exposure, increasing your earning potential.

From online courses, freelancing, and selling e-books to consultation, there are many services you can offer through your blog. You can even use some of the 15 legit ways to make money fast in Canada on your blog.

In the beginning, you may find it challenging to sell your services through your blog due to limited traffic.

To get quick traffic, consider sharing your content across different channels, social media platforms, forums and so on.

If you like, you can also monetize some of your content by making them available only on paid membership. However, the content must be unique enough to get people to pay for it as there are free alternatives out there.

2. Affiliate Marketing

Affiliate marketing is another method Canadian bloggers are using to make money. This method also works for new blogs with limited traffic.

With affiliate marketing, all you need is to recommend or showcase the products and services of third-party companies on your websites.

In exchange, you will get rewarded with a commission on every successful sale from your referrals.

How much you make on affiliate marketing depends on the product or services you recommend and the volume of conversion generated from your referrals.

As a new blog, you may find it challenging to earn through affiliate marketing due to limited traffic. But distributing your content across social media will help generate traffic to your blog, making it easier to attract referrals.

3. Advertisement

This is the popular option bloggers are using to make money worldwide. By using this method, you will make money by allowing third-party companies to advertise their products and services on your blog.

Some of the biggest advertising companies include Google Adsense, Mediavine and Ezoic. Companies pay these advertisers to advise their products and services through blogs and other platforms. 

For each successful sale that was generated through your blog, the ads company pays a fixed amount depending on the product or service sold.

Note that advertisement companies have different traffic requirements. But Google Adsense tends to be more flexible as it doesn’t require specific traffic volume to qualify. 

While ads can help you earn higher, they can reduce your blog speed. As such, you should always optimize your blog when using ads.

4. Sponsored Posts

Instead of advertising their products or services on your blog, some companies prefer to have you write content about their products and services.

This will help generate public trust and help the target clients make informed decisions. 

In turn, the companies will pay you for writing about their products or services on your blog.

However, your blog must generate significant traffic to start receiving sponsored post requests. As a result, this method may not be suitable for beginner bloggers. 

Note: When you start receiving sponsored post requests, you should be careful of the kind of product or service you promote. Promoting bad products can easily ruin your reputation.

5. Guest Posting

Due to the increasing relevance of link building, many bloggers use guest posting to earn backlinks to their blogs. 

  • A backlink simply refers to a link from another website pointing to your website. The more quality backlinks you have, the more your domain authority increases. And the higher your domain authority, the easier you can rank high on search engines.

When your blog starts generating significant traffic, you will get guest posting requests from other bloggers in your niche. 

While some bloggers charge a fee for accepting guest posts on their blogs, others accept the request for free. You have the final say on whether to charge a fee or not.

However, how much you charge on guest posts should depend on your domain authority. You will naturally charge higher as your blog domain authority increases.

Note: You may be penalized by search engines when you focus more on providing backlinks service.

How to Maximize Your Blog Earnings in Canada

The essence of blogging is to demonstrate your passion with like-minded people. Money is just the reward for that.

Currently, the blogging industry is saturated with bloggers that are just after making money. If you’re one of them, sorry, you will not go far. 

This is because blogging is not a get-rich-quick scheme. As such, you can’t stand the test of time if you’re just after money.

Based on practical experience, I recommend the following tips for maximizing your earnings while blogging in Canada.

  • Focus on providing your audience with high-quality content at all times
  • Avoid building backlinks from low-quality or spammy websites
  • Don’t over-monetize your blog by placing ads at unnatural positions 
  • Be consistent 
  • Have patience (it’s not going to be easy at the beginning. The popular proverb:”the patient dog eats the fattest bone” also applies here).

The Bottom Line

As digital marketing is growing, many have exited their 9-5 jobs to work entirely online.

Blogging has proven to be one of the profitable digital marketing ideas that’s worth switching to.

But before you quit your main job to blogging, it’s essential you understand its earning potential and the time it takes to start earning.

Since blogging is not one of those get-rich-quick schemes, I wouldn’t suggest replacing your full-time job with it from day one.

Instead, you should make blogging your side hustle at the moment and gradually replace it with your main job when you start earning up to your current salary or more.

However, if you’re unemployed and are looking for a quick way to make money online, consider these 15 legit ways to make money fast in Canada.

Hopefully, now you know how to make money blogging in Canada. If you need more clarification, hit me up in the comment section below. 

FAQs on How to Make Money Blogging in Canada

How much do bloggers earn in Canada?

It depends on the niche and the monetization method employed. However, according to Talent.com, Canadian bloggers earn an average of $78,000 annually. Beginners earn $37,050 annually and expert bloggers earn up to $126,200 annually in Canada.

Do I need to register my blog as a business in Canada?

You don’t need to register a blog as a business in Canada. But if you’re looking to give your blog a legal outlook, there’s nothing wrong with registering your blog in Canada.

Are bloggers taxed in Canada?

Yes. Bloggers are taxed by the Canada Revenue Agency (CRA) using the self-employment tax rate. 

How do I start a free blog and make money in Canada?

You can start a free blog and make money in Canada by signing up with WordPress, Blogger, Wix or other free blogging platforms. 

Note that using a free blogging platform can limit your earning potential. But you can start with a free platform and migrate to a paid platform in the future.

What qualifications do you need to be a blogger?

There are no formal qualifications to begin a blog. The major requirement is to have passion and funds for your blog domain name and hosting registration. 

But to be successful in blogging, you need good writing skills, originality, creativity, patience, and consistency.

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About John Adebisi

John Adebisi is a CPA, FCCA and MBA holder with a Bachelor's degree in Accounting & Finance. He has over a decade of experience in writing personal and business finance content for audiences across North America, Europe, the UK and Africa. In addition to his writing experience, he also has a strong background in financial research and analysis, giving him a unique perspective of the financial markets. John derives pleasure in helping people make smart financial decisions, and he believes that knowledge and experience can be valuable resources for anyone who wants to learn how to manage their money.

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